"VIKTIG INFORMATION TILL SVERIGES INVÅNARE" -En kvalitativ innehållsanalys av Myndigheten för samhällsskydd och beredskaps broschyr "Om krisen eller kriget kommer"

With changes in the outside world and that we are constantly faced with potential risks, the effectiveness of risk communication has become a decisive factor. The purpose of this study is to investigate how the Swedish Civil Protection and Preparedness Authority (MSB) has adopted principles for effective risk communication and how they have designed their communication to best prepare citizens for potential crisis. The study also aims to examine how the communication features an image of the nation and how roles in society during a crisis are represented. To achieve this purpose, a normative and critical multimodal method has been applied to MSB:s risk communication in the form of the brochure "If crisis or war comes". The result of the study has shown that MSB largely adopts the principles of effective risk communication, but some parts of the brochure can be viewed as fairly misleading and have underlying ideas that may lead to undesired effects. The image of the nation in the brochure is produced as rational by describing the authorities and citizens as reasonably and active, which in some ways can be useful in gaining trust from the recipient but can also contradict in getting the people to act